​Esri Business Analyst Online (BAO) is a Web-based tool for accessing location-based demographic, marketing and business data, for detailed insights about consumers, their lifestyles, buying behavior, and business locations.

• To get started, Create a new ArcGIS account using Cal Poly Single Sign On (SSO)
• Within ArcGIS Online, from the 'App Grid' in the upper right corner, choose Business Analyst

Browse Demographic Data and Sample Reports
Getting Started Tutorial Videos, BAO Help Page, Quick Tutorial

ESRI Tapestry helps you understand your customers' lifestyle choices, what they buy, and how they spend their free time. Tapestry classifies US residential neighborhoods into 67 unique segments based on demographic and socioeconomic characteristics. That's how you get more insights so you can identify your best customers and underserved markets.