Your 1 Hour Research Plan
Start with Your Target Company or Institution Website
- Read for immersion into your target organization
- As you research you write - what excites or interests you about your target organization?
- Research yourself into the organization’s mindset, into their world. To look at the world through their eyes
Step by Step
- About section - examine how your target talks about itself
- Mission statement, vision statement - inspirational goals
- Goals of the company, organization, or institution – read press releases or articles posted on your target’s website
- Products, Services – can also be outcomes or goals if focus is on institutions, schools, nonprofits
Your Area
- Your division or area
- Read to see how you can help them, what can you offer them
Corporate Culture and Charity
- Read about their charity work, what it is like to work there.
- Culture can be “work hard, play hard,” maternity/paternity benefits, hiring practices, mentorship programs.
- Charities, community giving, what is important to your target?
- Try to answer the following question: What do they care about, what do you care about, connect them together
Other Points of View
Google News
Search your company name, other key terms of interest
If you find negative news, keep such news to yourself. Use the news to help you decide if your target is suitable for you.
Glassdoor
Information on how targets interview, postings from people who work for your target organization