Business Librarian
United Nations Sustainable Development Goals and Report
- United Nations Sustainable Development Goals SiteThis page outlines the United Nation's 17 Sustainable Development Goals.
- UN Sustainable Development ReportThis United Nation's page has the 2022 report on Sustainable Development's 17 goals. Super helpful data and story of the current state of the goals.
- Full Text of UN Sustainable Development ReportThe 512 page report from the United Nation's Sustainable Development 2024. Note, you can readily use just a bit of this report to support your marketing class project.
Broad Searches for All Types of Information
- Cal Poly Library SearchYou can search parts of Cal Poly's library online collection of ebooks, articles, and books. Keep your search simple. Once you try a search, narrow your results using the left hand DATE to the last few years.
- Advance GOOGLE SearchUsing the individual search boxes, search by all works, exact word or phrase, and narrow your search by site or domain (for example .ORG or .GOV). And narrow by FILE TYPE by Adobe Acrobat PDF to get reports in your results.
- Statista This link opens in a new windowStatista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.
Users may need to disable ad blocking software on this site if search results links don't work.
- GOOGLE NewsGoogle news collects article from all over the world. They DO NOT fact check, so check who published the article you found to make sure it is from a reputable source.
- Google Scholar This link opens in a new windowGoogle Scholar allows you to simultaneously search scholarly content across many disciplines, databases, and information sources. Results can include books, articles, chapters, conference proceedings, and more.
Tips on using Google Scholar are available here.
Country Data -- You must go through your Cal Poly portal to access these resources
- Europa World Plus This link opens in a new windowEuropa World Plus features economic, political and geographic background information and statistical data on countries and territories of the world. Comparative statistics tables and charts can be generated for online viewing or download.
- CountryWatch This link opens in a new windowThe CountryWatch product suite includes CountryReviews, which includes demographic, political, economic, business, cultural and environmental information for each country; and CountryWire, which provides daily and archived news coverage for every country in the world. Additional features include CountryWatch Data, CountryWatch Map Gallery, Image Gallery, Global Guide, Political Intelligence Briefing and Intelligence Wire.
To log in, click the login button in the upper right corner and then click "Login via my IP Address." - CountryWatch Forecast : Macroeconomic This link opens in a new windowThe CountryWatch Macroeconomic Forecast projects the major macroeconomic variables of each of the established countries in the world over a 20 year period. In addition this Forecast provides five years of history.
To log in, click the login button in the upper right corner and then click "Login via my IP Address." Use the "Intelligence Zone" menu to return to Country Forecasts.
Week 3: Customer Analysis
- MRI Simmons This link opens in a new windowMRI Simmons provides information on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. CROSSTAB reports may be saved or exported. Note: Saved CROSSTAB reports are accessible to all users. Exporting your work is strongly recommended.
Simultaneous users limited to 20. - Statista This link opens in a new windowStatista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.
Users may need to disable ad blocking software on this site if search results links don't work.
Week 7 and Week 8: Value Communication & Delivery Strategy
- Statista This link opens in a new windowStatista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.
Users may need to disable ad blocking software on this site if search results links don't work.
