BUS 464 Senior Project Information Resources
Below are some of the main resources you can use for your Senior Project. Contact me if you have more specific questions!
Business Librarian
Senior Project Information Resources
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First Research This link opens in a new windowINDUSTRY RESEARCH
Use First Research to find a report on your industry. Includes some SWOT analysis. -
Statista This link opens in a new windowALL TYPES OF DATA
Use Statista to quickly find data on just about anything. Good for finding data on social media use by demographic group. -
Global Market Information Database: GMID This link opens in a new windowINDUSTRY, COMPANY, COMPETITOR DATA
This resource cover the retail world, so lots here on consumer products of all types. You can also find solid data on competitors. Includes reports on industries, articles on retail trends, and more. -
MarketResearch.com Academic This link opens in a new windowINDUSTRY, COMPANY
Use this resource to find industry, competitor, and company information. Note: this resource has older reports, so be careful to look at the date published, ok? -
MRI Simmons This link opens in a new windowDEMOGRAPHIC DATA- What people buy and what people do
Use this resource to see your potential customer in a deep and complex way. To develop customer archetypes, customer personas. -
ABI/INFORM Complete This link opens in a new windowARTICLES on Everything
Use this resource to search for articles on your company, competitors, Better to have a narrow search, like "cat treats" AND vomit, rather than just "cat treats." -
Business Source Premier This link opens in a new windowARTICLES on Everything
See ABI/Inform, but different articles in this resource.
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Industry Trade PublicationsTRADE PUBLICATIONS
Search trade publications by your industry to find out the latest news, new products, regulatory changes, impact of new technologies. -
Advanced Google SearchEVERYTHING
Narrow your search by choosing PDF under FILE TYPE. PowerPoint file type can also yield some good market research.