BUS 464 Senior Project Information Resources

INDUSTRY RESEARCH
Use First Research to find a report on your industry. Includes some SWOT analysis.

ALL TYPES OF DATA
Use Statista to quickly find data on just about anything. Good for finding data on social media use by demographic group.

INDUSTRY, COMPANY, COMPETITOR DATA
This resource cover the retail world, so lots here on consumer products of all types. You can also find solid data on competitors. Includes reports on industries, articles on retail trends, and more.

INDUSTRY, COMPANY
Use this resource to find industry, competitor, and company information. Note: this resource has older reports, so be careful to look at the date published.

DEMOGRAPHIC DATA- What people buy and what people do
Use this resource to see your potential customer in a deep and complex way. To develop customer archetypes, customer personas.

ARTICLES on Everything
Use this resource to search for articles on your company, competitors, Better to have a narrow search, like "cat treats" AND vomit, rather than just "cat treats."

ARTICLES on Everything
See ABI/Inform, but different articles in this resource.