Hi! I'm here to help you find information for your class assignments, for your job search, for any reason. We all need quality information to make decisions, so let me help you find the best data for all your class assignments and decision making.
I am a queer non-binary white person. After getting my master's degree in library science I worked at a number of startups and established companies.I am working towards a more comprehensive view of our information landscape, including the bias, racism, and classism that is part of that landscape.
they/them/theirs
Contact:
Contact me by email as I'm not in my office in the library.
INDUSTRY, COMPANY, COMPETITOR DATA
This resource cover the retail world, so lots here on consumer products of all types. You can also find solid data on competitors. Includes reports on industries, articles on retail trends, and more.
INDUSTRY, COMPANY
Use this resource to find industry, competitor, and company information. Note: this resource has older reports, so be careful to look at the date published, ok?
DEMOGRAPHIC DATA- What people buy and what people do
Use this resource to see your potential customer in a deep and complex way. To develop customer archetypes, customer personas.
ARTICLES on Everything
Use this resource to search for articles on your company, competitors, Better to have a narrow search, like "cat treats" AND vomit, rather than just "cat treats."
TRADE PUBLICATIONS
Search trade publications by your industry to find out the latest news, new products, regulatory changes, impact of new technologies.