This page is to help you learn how to search the top 9 business databases: https://guides.lib.calpoly.edu/c.php?g=1025576
If you need help with your search please contact me, Mark Bieraugel, by email, firstname.lastname@example.org
From the library's website you'll get to the Mergent Intellect page. Scroll down to get to a link to First Research.
At First Research you’ll be immediately directed to a centralized search box that allows you to search for Industry Profiles by keyword. You could also search by using a company name. Alternatively, you can click on Browse Industry Profiles to search by sector (for example, Construction or Manufacturing) and choose the specific industry you wish to target within that category.
CITATION for First Research reports
3 First Research, "Coffee & Tea Manufacturing," July 2020, accessed September 2021.
First Research. "Coffee & Tea Manufacturing." July 2020, accessed September 2021
Mergent Online's Basic search lets you search for publicly traded company information by company name or ticker symbol. Using the company’s ticker symbol you narrow your search and get just one result.
The Mergent Intellect resource includes data on private and public companies in the United States. It also includes demographic data. To search for a company, just type the name of the company or the ticker symbol if it is a publicly traded company.
Rasmussen University librarians made a helpful video tutorial on Mergent Intellect: https://rasmussen.libanswers.com/faq/158986#:~:text=Mergent%20Intellect%20can%20also%20be,appears%2C%20and%20select%20Mergent%20Intellect.
Statista made a 3-minute video showing you the best way to search and find fantastic data!
MRI Simmons/Simmons Insight
The Library Research Module: "MRI Simmons" will take you through the steps of how to create a crosstab report.
Self-enroll in our Library Canvas shell to access the module
If the module is not available through one of your courses, you can access it by self-enrolling in the Library’s Canvas shell (course) called "Kennedy Library Research Modules." The module is titled “MRI Simmons”. Note: there are other library-related modules available in this Canvas shell.
MRI Simmons Tutorial
For instructors, feel free to use any or all of this module in your own Canvas shells. We have published these pages to the Canvas Commons, for your use. NOTE: If this link doesn't work, go to the Canvas Commons and search for the title of the module "MRI Simmons".
Written Tutorials for Quick Reports and Crosstabs (with pictures!)
How to create three different QUICK REPORTS in MRI Simmons:: https://libguides.bentley.edu/simmons-insights/quick-reports
How to create a CROSSTABS report in MRI Simmons: https://libguides.bentley.edu/simmons-insights/create-crosstab
How to Read a Crosstab report from MRI Simmons: https://libguides.bentley.edu/simmons-insights/read-crosstab
YouTube Tutorials for Creating and Using CROSSTABS
Introduction and Building a Simple Crosstabulation (from the Pace Library): https://www.youtube.com/watch?v=_NcLewpip7Y
5 Minutes to Make a Crosstab! From Purdue: https://www.youtube.com/watch?v=nb0Cm73Y28I
MRI Simmons for Media Planning: https://www.youtube.com/watch?v=7ve4rhHBFtE
Psychographics & Attitudes in Crosstabs (from the Pace Library) https://www.youtube.com/watch?v=_G4Pyb5MHU8
YouTube Tutorials for Creating and Using QUICK REPORTS
REALLY AWESOME Simple Way to Create Quick Reports; https://www.youtube.com/watch?v=aq90a8fY7Sc
How to create a DEMOGRAPHIC report : https://www.youtube.com/watch?v=RQNUargxtjw
Use this report to find out who is buying a product, a brand, or who is doing a particular activity.
HELPFUL Tips for Searching in MRI Simmons
Use FEMALE or MALE when searching not women or men
Business Source Premier