Research Guides: Entrepreneurship Resource Center: Business Model Canvas -- Resources to Use to Fill out Your Canvas

Key Partners, Key Activities, Key Resources

Mergent Online This link opens in a new window
Key Partnerships: Seach in Mergent Online to look for publicly traded companies who might be good key partners for your startup.Also, click on the SUPPLY CHAIN tab to look for key partners in your competitor's supply chain to help you understand your supply chain needs.,
MarketResearch.com Academic This link opens in a new window
Key Activities: MarketResearch.com-- Search for your industry, or a company engaged in that industry, in the search box. You'll get a list of reports. While the quantity of information may appear sporadic at times, if you do get a relevant report, it will amaze you at the amount of content that is available.
Business Source Premier This link opens in a new window
Key Activities: Use Business Source Premier to search for articles on your industry and on companies in your industry.
Passport (Euromonitor) This link opens in a new window
Key Activities: Search in Global Market Information Database by enterin your industry in the search box at top-right corner.
You'll get industry analysis/reports on that activity on both a global and country-specific perspective. Additionally, you will be able to access statistics related to that industry.
Mergent Online This link opens in a new window
Key Resources: Mergent Online: Enter the company ticker, or name in the search box. When you get your company, click the competitors for competitors. Other links take you to company financial data, annual reports.
Mergent Intellect This link opens in a new window
Key Resources: Search in Mergent Intellect to find private companies who might be good key partners for your startup.
MarketResearch.com Academic This link opens in a new window
Key Resources: Search MarketResearch.com, make sure you go through your Cal Poly portal to access the reports. Search for your industry or for particular companies.

Value Proposition, Customer Relations, Channels, Customer Segments

MarketResearch.com Academic This link opens in a new window
Value Proposition: Search MarketResearch.com to find detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
Passport (Euromonitor) This link opens in a new window
Value Proposition: Use Global Market Information Database (Passport) to search for your industry in the search box at top-right corner. You'll get industry analysis/reports on that activity on both a global and country-specific perspective. Additionally, you will be able to access statistics related to that industry.Examine the types of value the industry or the individual companies provide.
MarketResearch.com Academic This link opens in a new window
Customer Relationships: Use MarketResearch.com to find detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
MRI Simmons This link opens in a new window
Customer Segements: Use MRI Mediamark to research and understand your target customer. This resource surveys many different types of people, asking what they do (often for fun), and what they buy, and what social media they use. Use to create different customer segments by studying existing customer buying habits, and social habits.
Passport (Euromonitor) This link opens in a new window
Customer Segments: Use Global Market Information Database (Passport) to search for information about your target demographic. Search for your demographic in this resource to find articles on what is important to them.
Statista This link opens in a new window
Channels: Use Statista to find channel information for your product or service.
First Research This link opens in a new window
First Research users must start at Mergent Intellect and click through to First Research. Enter any email address at the "Access First Research" screen and click submit.

Channels: Use First Research to find channel information for your product or service.
Passport (Euromonitor) This link opens in a new window
Channels: Search Global Market Information Database (Passport) to look for channels for your product or service.
Social Explorer This link opens in a new window
Customer Segements: Use Social Explorer to create maps and use data visualization tools and reports to illustrate, analyze, and understand demography and social change

Cost Structure and Revenue Streams

Thomas Register of American Manufacturers (ThomasNet.com) This link opens in a new window
Cost Structure: Search Thomas Register to find manufacturers of your products or parts to work up your costs.

Cost Structure:Search at Alibaba.com to find parts and the resources needed to start and run your startup.

Cost Structure: Search at BLS.gov to find out salary range information for your employees.

RMA eStatement Studies This link opens in a new window
Revenue Streams: Use RMA's eStatement Studies to find out the sources of revenue for your competitors.
Statista This link opens in a new window
Revenue Streams: Use Statista for statistics, infographics, industry and market research reports.There isn't a whole lot of analysis in Statista, but there is TONS of data.

Data Sources for your Business Model Canvas

Use these resources to fill out your Business Model Canvas. Most of these resources must be accessed through your Cal Poly portal's LIBRARY tab. Click on the LIBRARY tab and then go to the search box. Enter the name of the resource in the box and search. The top result, separated from the rest, will be what you'll search. Click on that top result and then search.