Entrepreneurship Resource Center
Business Model Canvas Resources
Key Partners, Key Activities, Key Resources
- Mergent Online This link opens in a new windowKey Partnerships: Seach in Mergent Online to look for publicly traded companies who might be good key partners for your startup.Also, click on the SUPPLY CHAIN tab to look for key partners in your competitor's supply chain to help you understand your supply chain needs.,
- MarketResearch.com Academic This link opens in a new windowKey Activities: MarketResearch.com-- Search for your industry, or a company engaged in that industry, in the search box. You'll get a list of reports. While the quantity of information may appear sporadic at times, if you do get a relevant report, it will amaze you at the amount of content that is available.
- Business Source Premier This link opens in a new windowKey Activities: Use Business Source Premier to search for articles on your industry and on companies in your industry.
- Passport (Euromonitor) This link opens in a new windowKey Activities: Search in Global Market Information Database by enterin your industry in the search box at top-right corner.
You'll get industry analysis/reports on that activity on both a global and country-specific perspective. Additionally, you will be able to access statistics related to that industry. - Mergent Online This link opens in a new windowKey Resources: Mergent Online: Enter the company ticker, or name in the search box. When you get your company, click the competitors for competitors. Other links take you to company financial data, annual reports.
- Mergent Intellect This link opens in a new windowKey Resources: Search in Mergent Intellect to find private companies who might be good key partners for your startup.
- MarketResearch.com Academic This link opens in a new windowKey Resources: Search MarketResearch.com, make sure you go through your Cal Poly portal to access the reports. Search for your industry or for particular companies.
Value Proposition, Customer Relations, Channels, Customer Segments
- MarketResearch.com Academic This link opens in a new windowValue Proposition: Search MarketResearch.com to find detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
- Passport (Euromonitor) This link opens in a new windowValue Proposition: Use Global Market Information Database (Passport) to search for your industry in the search box at top-right corner. You'll get industry analysis/reports on that activity on both a global and country-specific perspective. Additionally, you will be able to access statistics related to that industry.Examine the types of value the industry or the individual companies provide.
- MarketResearch.com Academic This link opens in a new windowCustomer Relationships: Use MarketResearch.com to find detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
- MRI Simmons This link opens in a new windowCustomer Segements: Use MRI Mediamark to research and understand your target customer. This resource surveys many different types of people, asking what they do (often for fun), and what they buy, and what social media they use. Use to create different customer segments by studying existing customer buying habits, and social habits.
- Passport (Euromonitor) This link opens in a new windowCustomer Segments: Use Global Market Information Database (Passport) to search for information about your target demographic. Search for your demographic in this resource to find articles on what is important to them.
- Statista This link opens in a new windowChannels: Use Statista to find channel information for your product or service.
- First Research This link opens in a new windowFirst Research users must start at Mergent Intellect and click through to First Research. Enter any email address at the "Access First Research" screen and click submit.
Channels: Use First Research to find channel information for your product or service. - Passport (Euromonitor) This link opens in a new windowChannels: Search Global Market Information Database (Passport) to look for channels for your product or service.
- Social Explorer This link opens in a new windowCustomer Segements: Use Social Explorer to create maps and use data visualization tools and reports to illustrate, analyze, and understand demography and social change
Cost Structure and Revenue Streams
- Thomas Register of American Manufacturers (ThomasNet.com) This link opens in a new windowCost Structure: Search Thomas Register to find manufacturers of your products or parts to work up your costs.
Cost Structure:Search at Alibaba.com to find parts and the resources needed to start and run your startup.
Cost Structure: Search at BLS.gov to find out salary range information for your employees.
- RMA eStatement Studies This link opens in a new windowRevenue Streams: Use RMA's eStatement Studies to find out the sources of revenue for your competitors.
- Statista This link opens in a new windowRevenue Streams: Use Statista for statistics, infographics, industry and market research reports.There isn't a whole lot of analysis in Statista, but there is TONS of data.
Data Sources for your Business Model Canvas
Use these resources to fill out your Business Model Canvas. Most of these resources must be accessed through your Cal Poly portal's LIBRARY tab. Click on the LIBRARY tab and then go to the search box. Enter the name of the resource in the box and search. The top result, separated from the rest, will be what you'll search. Click on that top result and then search.