Is your product or service for the education market? If so look at these resources to help you research your customers, their needs, their pain points, all to make your product better and to sell it to them.
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HolonIQ was founded in 2018 as a global source of education market intelligence in order to connect the people, ideas and capital that are driving and supporting innovation from pre-k through to life-long learning.
DATA OF ALL TYPES--go through your portal to access
Use Statista to find data of all types related to education. Reports include "College & University," "E-Learning and Digital Education," "The Cost of College" and much more.
INDUSTRY REPORTS -go through your portal to access
Search for reports by SIMBA for market research on the education market. Recent reports include, "PreK-12 Policy & Budget Outlook, 2020-2021," "K-12 Reading Market Survey Report 2020," and "2019 National Instructional Materials Adoption Scorecard and 2020 Outlook." Search for SIMBA, not education.
ARTICLES - go through your Cal Poly portal
Use ABi/Inform to search for articles for the information you need. Also a good place to search for competitor news and articles.
ARTICLES
Use Business Source Premier to search for articles for the information you need. Also a good place to search for competitor news and articles.
ARTICLES, COMPETITORS
Edsurge writes articles and reports on broad educational issues. They are read by venture capital investors, so this is a good place to read about EdTech business.
ARTICLES, COMPETITORS
A collection of eLearning articles, eLearning concepts, eLearning software, and eLearning resources. Search for your competitors here.
Educational Technology is a blog operated and owned by Med Kharbach that reports on, well, Educational technology, including ed tools for inclusive teaching, immersive readers, enhancing reading skills in kids, and a lot more.
ARTICLES, COMPETITORS
Campus Technology has articles on higher education technology, including IT security, use of AI in recruiting, gamification in online learning, and well, a heck of a lot more stuff. Search for articles on your competitors here.
ARTICLES, COMPETITORS, LEGISLATION REGULATORY
eSchool News covers education technology in all its aspects–from legislation and litigation, to best practices, to lessons learned and new products.
ARTICLES - go through your Cal Poly portal to access this resource
Use ERIC to find articles on education. There is a lot in here, so use more search words to narrow your search.