AGB 318 - Global Agricultural Marketing and Trade
This guide presents information resources for AGB 318. Resources are described the first time they appear on the page.
Agriculture and Environmental Sciences Librarian
Leyla Cabugos
she/her or they/them
Contact:
Hello! I build these guides to get you started in your information searches. Learning a few key things about information systems, and the interests behind their creation, helps us use them more effectively and transparently. I am available for information research consultations, and can work with you to develop learning experiences that address the information needs of your course or lab group. My work is informed by masters degrees in botany and library science, diverse professional experience in food systems, and ongoing training in evidence synthesis.
Subjects: Agribusiness, Agricultural & Environmental Plant Sciences, Agricultural Communication, Agricultural Education, Agriculture, Animal Science, BioResource and Agricultural Engineering, Botany, Earth Science, Environmental Science, Experience Industry Management, Food Science, Forestry and Natural Resources, Horticulture, Hospitality and Tourism, Natural Resources Management and Environmental Sciences, Nutrition, Plant Sciences, Recreation, Reference, Science, Soil Science, Sports, Water and Hydrology, Wine and Viticulture
Recommended Resources
Country Facts
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CIA World FactbookThe World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities
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FAO Country ProfilesThe FAO Country Profiles collects information from the website of the Food and Agriculture Organization of the United Nations. It also includes a direct link to the Country website for in-depth information.
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Global Market Information Database: GMID This link opens in a new windowGMID Euromonitor provides:
- Industry data: multi-country relational database of market and category sizes, market shares, distribution patterns, sales forecasts and other measurements relevant to each sector.
- Country reports: in-depth analysis reports on both developed and emerging national markets.
- Global reports: assessing the key issues affecting international market performance, with a focus on important developments by product sector and big picture competition strategy.
- Company profiles: analytical profiles of the top international players across industries, compiled in a standardized format for cross analysis.
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Statista This link opens in a new windowStatista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.
Users may need to disable ad blocking software on this site if search results links don't work.
Cultural Analysis
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Google NewsGoogle News is a news aggregator and app developed by Google. It presents a continuous, customizable flow of articles organized from thousands of publishers and magazines.
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Hofstede insightsCompare countries along the six dimensions of the Hofstede model of national culture.
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Google Public Data ExplorerGoogle Public Data Explorer is designed to make "large, public-interest datasets easy to explore, visualize and communicate." Data sources include international organizations, national statistical offices, non-governmental organizations, and research institutions.
Economic Analysis
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Google Dataset SearchDataset Search is Google's search engine for datasets hosted in thousands of repositories across the Web.
Current Food and Beverage Trends
Research the Imported Product
Who is your U.S. Target Market?
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Mergent Online This link opens in a new windowMergent Online includes access to U.S. Company Data, a database of U.S. public companies (active and inactive) listed on the NYSE, AMEX and NASDAQ exchanges, and International Company Data, which includes details of companies representing over 95% of the non-U.S. global market capitalization.
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MRI Simmons This link opens in a new windowFirst-time users need to create an account WHILE ON CAMPUS, using their Cal Poly email address. Use the Register link at the login screen. VPN recommended.
MRI Simmons provides information on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers.
Accounts may expire--if you receive an error message indicating a possible expired account, use the Register link to re-create your account.
Simultaneous users limited to 20.
The following resources will help you learn how to access information in the MRI Simmons database:
Demonstration with screen shots, from Gast Business Library
Introduction and Building a Simple Crosstabulation, from the Pace Library (14 min. video)
Quick Reports, from the Pace Library (8 min. video)
You can find additional guidance (e.g. on how to interpret Crosstab data or Quick Reports) when signed into the MRI Simmons database, under the question mark icon in the top menu.
Trend and Industry Analysis
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Gale Directory Library This link opens in a new windowGale Directory Library contains an online collection of business-related directories. Titles include Business Rankings Annual, Market Share Reporter, and Ward's Business Directory of U.S. Private and Public Companies.