Mergent Intellect offers private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. This product is an upgrade to Hoover's Academic and includes access to First Research.
First Research users must start at Mergent Intellect and click through to First Research. Enter any email address at the "Access First Research" screen and click submit.
Mergent Online provides access to historical annual reports and SEC filings for 10,000 U.S. public companies. Also provides access to reports for international companies through the International Company Data database
This title is now accessed as part of the Gale Directory Library database. Once in the database, select Advanced Search and select the Market Share Reporter checkbox under the "Select one or more directories" drop-down menu.
MRI Simmons provides information on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. CROSSTAB reports may be saved or exported. Note: Saved CROSSTAB reports are accessible to all users. Exporting your work is strongly recommended.
Simultaneous users limited to 20.
The following resources will help you learn how to access information in the MRI Simmons database:
Euromonitor's Passport database (formerly called GMID) is an industry research database that provides international and (select) local statistics, reports and ongoing comment on products, services, companies, channels, consumers, economics, demographics, and social trends. This database is co-sponsored by the College of Agriculture, Food and Environmental Sciences and the Orfalea College of Business.
MarketResearch.com Academic is a research report database covering market intelligence on consumer demographics, market size and growth trends, industry forces and structure, product trends, competitive environment analysis, and company profiles.
Statista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.
Users may need to disable ad blocking software on this site if search results links don't work.
Purdue OWL APA Formatting and Style GuideAPA (American Psychological Association) style is most commonly used to cite sources within the social sciences. This resource, revised according to the 7th edition of the APA manual, offers examples for the general format of APA research papers, in-text citations, endnotes/footnotes, and the reference page.
As noted in the guidance from the American Psychological Association, below, it is rarely helpful to cite a database (because most works are discoverable via more than one database). An exception is when the database contains proprietary information that cannot be accessed in another way, such as some of the business resources Cal Poly subscribes to.
Guidance on how to cite such sources is not as detailed as for other kinds of information, so in some cases you (or your instructor) must choose an approach, with the goal of presenting enough information for the reader to locate your source material.