Hello! These guides are designed to get you started in your information searches. I am available for information research consultations, and can work with you to develop learning experiences that address the information needs of your course or lab group. My work is informed by masters degrees in botany and library science, diverse professional experience in food systems, and ongoing study of evidence synthesis.
Mergent OnlineThis link opens in a new windowMergent Online includes access to U.S. Company Data, a database of U.S. public companies (active and inactive) listed on the NYSE, AMEX and NASDAQ exchanges, and International Company Data, which includes details of companies representing over 95% of the non-U.S. global market capitalization.
Find Industry Information
Mergent IntellectThis link opens in a new windowMergent Intellect offers private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. This product is an upgrade to Hoover's Academic and includes access to First Research.
First Research users must start at Mergent Intellect and click through to First Research. Enter any email address at the "Access First Research" screen and click submit.
Statista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.
Users may need to disable ad blocking software on this site if search results links don't work.
ARE UpdateARE Update is a bimonthly magazine published by the University of California Giannini Foundation of Agricultural Economics. Features research results and expert opinion from faculty, Cooperative Extension Specialists and graduate students in agricultural and resource economics at UC Davis and UC Berkeley. The ARE Update targets a lay audience of policy makers, Cooperative Extension advisors, agribusiness managers, and other professionals interested in agricultural, resource, environmental, and development economics.
Find Market Research & Consumer Demographics
Passport (Euromonitor)This link opens in a new windowEuromonitor's Passport database (formerly called GMID) is an industry research database that provides international and (select) local statistics, reports and ongoing comment on products, services, companies, channels, consumers, economics, demographics, and social trends. This database is co-sponsored by the College of Agriculture, Food and Environmental Sciences and the Orfalea College of Business.
GMID will release an updated user interface October, 2021. You may increasingly see the database referred to as Euromonitor or Passport. This video highlights the changes.
MRI SimmonsThis link opens in a new windowMRI Simmons provides information on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. CROSSTAB reports may be saved or exported. Note: Saved CROSSTAB reports are accessible to all users. Exporting your work is strongly recommended.
Simultaneous users limited to 20.
MRI Simmons has a new user interface. Kennedy Library has also added the Connect dataset (web and media use) and Quick Reports view to our subscription.
The following resources will help you learn how to access information in the MRI Simmons database:
You can find additional guidance (e.g. on how to interpret Crosstab data or Quick Reports) when signed into the MRI Simmons database, under the question mark icon in the top menu.
MarketResearch.com AcademicThis link opens in a new windowMarketResearch.com Academic is a research report database covering market intelligence on consumer demographics, market size and growth trends, industry forces and structure, product trends, competitive environment analysis, and company profiles.
Business Source PremierThis link opens in a new windowBusiness Source Premier provides full text for journals covering marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
ABI/INFORM CompleteThis link opens in a new windowABI/INFORM provides in-depth coverage of business issues, management techniques, competitive information, and a variety of other topics. Content includes full-text journals, trade publications, dissertations, conference proceedings, and market reports.
ProQuest Global NewsstreamThis link opens in a new windowGlobal Newsstream provides a large collection of news from the U.S., Canada, Europe, Africa, Asia, Latin America, and Australia, including newspapers, newswires, news journals, television and radio transcripts, blogs, podcasts, and digital-only websites in full-text format.
California Newspapers (Newsbank)This link opens in a new windowSearchable full text from California newspapers, including the Tribune (San Luis Obispo), the San Francisco Chronicle, the Fresno Bee, the Sacramento Bee, and the San Diego Union-Tribune.
USDA Census of AgricultureThe Census of Agriculture is the leading source of facts and figures about American agriculture. Conducted every five years, the Census provides a detailed picture of U.S. farms and ranches and the people who operate them. It is the only source of uniform, comprehensive agricultural data for every state and county in the United States.
USDA Agricultural Marketing Service (AMS)The Agricultural Marketing Service (AMS) administers programs that create domestic and international marketing opportunities for U.S. producers of food, fiber, and specialty crops. AMS also provides the agriculture industry with valuable services to ensure the quality and availability of wholesome food for consumers across the country.
USDA National Agricultural Statistics Service (NASS)The USDA's National Agricultural Statistics Service (NASS) conducts hundreds of surveys every year and prepares reports covering virtually every aspect of U.S. agriculture. Production and supplies of food and fiber, prices paid and received by farmers, farm labor and wages, farm finances, chemical use, and changes in the demographics of U.S. producers are only a few examples.
Google Scholar allows you to simultaneously search scholarly content across many disciplines, databases, and information sources. Results can include books, articles, chapters, conference proceedings, and more. Tips on using Google Scholar are available here.