Mergent's First Research knowledge tools are useful for learning a company's key business issues. Tools include Industry Segments, State Profiles, and Call Prep Sheets.

First Research users must start at Mergent Intellect and click through to First Research. Enter any email address at the "Access First Research" screen and click submit.

MarketResearch.com Academic is a research report database covering market intelligence on consumer demographics, market size and growth trends, industry forces and structure, product trends, competitive environment analysis, and company profiles.

Euromonitor's Passport database (formerly called GMID) is an industry research database that provides international and (select) local statistics, reports and ongoing comment on products, services, companies, channels, consumers, economics, demographics, and social trends. This database is co-sponsored by the College of Agriculture, Food and Environmental Sciences and the Orfalea College of Business.

MRI Simmons provides information on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. CROSSTAB reports may be saved or exported. Note: Saved CROSSTAB reports are accessible to all users. Exporting your work is strongly recommended.

Simultaneous users limited to 20.