Research Guides: A Graphic Communication Research Guide: Marketing & Statistics

Marketing Databases

Mergent Intellect This link opens in a new window
Mergent Intellect offers private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. This product is an upgrade to Hoover's Academic and includes access to First Research.

First Research users must start at Mergent Intellect and click through to First Research. Enter any email address at the "Access First Research" screen and click submit.
MarketResearch.com Academic This link opens in a new window
Has product, industry and demographic information.
Passport (Euromonitor) This link opens in a new window
International product and demographic information.
MRI Simmons This link opens in a new window
MRI Simmons provides information on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. CROSSTAB reports may be saved or exported. Note: Saved CROSSTAB reports are accessible to all users. Exporting your work is strongly recommended.

Simultaneous users limited to 20.

Accessing MRI SImmons
This is the first in a series of videos recorded by the Agriculture and Environmental Sciences Librarian at Cal Poly, SLO to introduce students to the uses and navigation of the MRI Simmons database for market research. This video shows users at Cal Poly how to access this licensed resource.
Using MRI Simmons Quick Reports
This is the second in a series of videos recorded by the Agriculture and Environmental Sciences Librarian at Cal Poly, SLO to introduce students to the uses and navigation of the MRI Simmons database for market research. This video shows users how to view demographic and psychographic profiles of groups of interest, using Quick Reports.
Using Crosstab in MRI Simmons
This is the third in a series of videos recorded by the Agriculture and Environmental Sciences Librarian at Cal Poly, SLO to introduce students to the uses and navigation of the MRI Simmons database for market research. This video shows users how use Crosstab to examine relationships among particular responses in the survey data.

MRI Simmons User Guide
More detailed instructions for using quick reports, crosstab, and more in MRI Simmons.

Statista This link opens in a new window
Statista is a statistics portal which provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. The database features unlimited downloads, source citations and direct use or export of results in PowerPoint, Excel PDF and Graphic (PNG) formats.

Users may need to disable ad blocking software on this site if search results links don't work.

Explore U.S. Census Data
Basic Demographic info - enter a state, county, city town or zip code.
CIA World Factbook
Worldbank.org