Skip to main content


ESRI Business Analyst Online

‚ÄčEsri Business Analyst Online (BAO) is a Web-based tool for accessing location-based demographic, marketing and business data, for detailed insights about consumers, their lifestyles, buying behavior, and business locations.

Browse Demographic Data and Sample Reports
Getting Started Tutorial Videos

BAO Help Page

Quick Tutorial

Membership in Cal Poly's ArcGIS Online Organization is available for academic uses by current students, staff, and faculty. Please contact to request membership in the organization. Please review the Cal Poly ArcGIS Online Documentation for guidelines and best practices.

ESRI Tapestry Segmentation

ESRI Tapestry helps you understand your customers' lifestyle choices, what they buy, and how they spend their free time. Tapestry classifies US residential neighborhoods into 67 unique segments based on demographic and socioeconomic characteristics. That's how you get more insights so you can identify your best customers and underserved markets.

Web Map Derived from BAO Datasets